Could it be… that Emporium is starting to get ‘IT’~?? The ‘it’ is the irony of transporting live animals and then displaying them inside a department store to drive home the message of “environmental protection”.
For those who don’t know, every year, Emporium (in Sukhumvit 24) transforms itself into a “jungle paradise” to promote conservation, though I suspect its main aim is to attract people who don’t usually come to Emporium because every time Emporium gets all jungly and wild, people FLOCK to the department store like moths to a flame, especially those with hyperactive kids~!! (Pardon all the beastly associations ha ha ha).
The whole event is sponsored by big companies, usually those in the insurance and energy businesses. Hmmmm…… (*massages chin*).
This jungly infatuation started in 2007, when Emporium went aaaaaall the way to ensure TOTAL EXOTIC-NESS. It had cages to display rare animals like binturongs:
even Bengal tigers~!! (which actually weren’t caged~!!). People could actually “cuddle” and pose for pictures with these wild cats (I didn’t).
In 2011, some protesters actually demonstrated in front of Emporium to condemn the use and display of wild animals inside a mall:
(read the whole article HERE)
This time, Emporium focused on some reptiles:
There were chickens in cages too:
This year, the gimmicky event is held once again, under the title of “The Mystique Whisper” (sheesh). There are no more live animals. Instead, there are simple animal figures, made from recycled materials, like this gorilla (decorated by straws):
and this flowery elephant:
and this multicolored, fluffy mandrill: